Beauty standarts are changing and the world is becoming a more accepting place, but it’s all happening way too slowly. Yes, there’s such a thing as body positivity, but it mostly exists in online communities, on certain blogs, instagram accounts. There isn’t nearly enough of it in mass media. It’s still a big deal when a popular magazine features someone who isn’t a thin, white person. It’s still news when a person of color or a woman who isn’t a size 2 becomes a successful model or actress. But it’s very nice to see companies take steps in the right direction, so let’s take a look at 5 companies that prove any woman can be a perfect lingerie model. More companies should follow their example and take into consideration women of all shapes, sizes and colors.
1. Aerie
Aerie is an american lingerie company that was the first to say no to retouched photos. They are against photoshopping pictures of their models. They see no point in it. Aerie is all about natural beauty, and this thing alone is making them so popular they might actually rival such famous lingerie giants like Victoria’s Secret. Aerie’s CEO, Jennifer Foyle, firmly believes there’s no need to photoshop what’s already beautiful. “”Let women of different shapes decide what’s good for them and them alone!” says Jennifer.
Aerie is an american lingerie company that was the first to say no to retouched photos. They are against photoshopping pictures of their models. They see no point in it. Aerie is all about natural beauty, and this thing alone is making them so popular they might actually rival such famous lingerie giants like Victoria’s Secret. Aerie’s CEO, Jennifer Foyle, firmly believes there’s no need to photoshop what’s already beautiful. “”Let women of different shapes decide what’s good for them and them alone!” says Jennifer.
2. Modcloth
Modcloth is another wonderful clothing brand that chose natural beauty. They’re known for having a wide range of styles and sizes for women. Not only that, but Modcloth went the extra mile and actually invited their own employees to take part in their swimsuit photoshoot instead of models. Even the co-founder of the company took part in this photoshoot. None of the pictures were retouched and as you can see there are no unnatural poses. The whole photoshoot has a very relaxed, chill-out vacation feel to it and that’s what they’re all about – real women, with real bodies, who are happy and confident in who they are and how they look.
3. Lonely
Lonely is a great lingerie brand. They are all about embracing women in their natural beauty. Their ads feature women from all over the world, with all types of body shapes, posing in natural poses either at home or outside. All the pictures have a very real feel to them, like you’re just seeing a woman chilling in her underwear. Their message is simple and genius – they firmly believe that all women can look good in lingerie.
4. Naja
Have you ever thought about how nude underwear is always just beige? But not all people are beige. There are so many beautiful skin colors, and that “nude” underwear won’t look “nude” on all skintones. We’re guessing Catalina Girald and Gina Rodriguez gave this quite a bit of thought, because they founded Naja, a company that makes nude lingerie in more than just one color. Their campaign Nude for All featured women with different skin colours,sizes and body shapes modeling nude lingerie in 7 different shades. Yes, there’s definitely more than 7 skintones in the world, but it’s a start and a step in the right direction. This is way more variety than other companies offer.
